Wednesday, October 28, 2009
I've often questioned the possibility of successfully licensing art when the artist has several styles. Some art licensing experts recommend that when the artist first starts out they can try licensing different styles and then choose the one that clicks with the consumer and discontinue the ones that do not work. Other experts recommend that the artist should choose one style from the beginning and stick with it no matter what. But what about licensing multiple art styles at the same time? Read the following comments from art agent Suzanne Cruise.
Licensing Multiple Art Styles
by Suzanne Cruise
I have seen a lot of portfolios over the years, many of them from artists who offer different styles. Most of the time I find that very few artists have SOLID multiple styles. My artist Sandi Gore Evans was one of the fortunate ones. She did those wonderful whimsical characters and then then she created those beautiful (almost botanical) florals. People are often shocked when they learn that the work was done by one artist.
What gave her work away (that the same artist created both styles) was her color palette. Sandi only used six colors of paint so all her work had a similar feel when the styles were viewed next to each other.
Many artists think that they are strong in 2-3-4 styles but realistically they are not. If an artist is truly blessed, then I would say devote time to all the styles and go for it. But artists need to be brutally honest with themselves about their work, and many are not . . . or cannot be. As human nature has it, it is quite difficult to be unbiased about what we do, especially when artists are first starting out. This is where a creative "sounding board " is critical. Ask a person in the business who you trust implicitly, what do they think of all your styles. Then take to heart what they say without getting your feelings hurt. It is a total waste of your creative time to fall in love with a style that you do not do well.
Whether you are really top notch at more than one style or only great at one, always ask yourself how you feel about your work and what part of yourself you are putting into it while you are creating it. If you are painting from your heart, this just shines thru and the art "sings from the page." Many times those artists that paint from their hearts have a leg-up in getting their art licensed as often times, the consumer "connects" with that energy. Work with this "on the page" excitement because it has some innate ability to capture the consumer's attention.
Posted by Joan Beiriger at 5:41 AM