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Sunday, June 24, 2012

Art Licensing Trend Resources

Keeping up with art trends is a never ending job for artists wishing to license their art. If they get too far behind in using trends, their art is not fresh and new looking resulting in little or no licensing deals. That is why an important task for art licensing artists is to continually research the latest trends and implement them in their art. But of course, not all trends fit each artist's art style, color pallet and the industry the art is created for. Thus, it is crucial to know when to use and when not to use the latest trends in art.

Existing trends can be found by looking at manufacturer catalogs and websites, walking retail stores and trade shows, and reading trade and consumer magazines. Potentially new trends can be found through trend forecasting publications and organizations and trend forward blogs. Below is a list of some resources that can be useful in finding trends.

Internet Blogs
Design Sponge (contemporary designs)
print & pattern
Trend Bible (home interiors)

Trend Forecast Publications and Organizations
Joining the organizations and subscribing to these publications can be very expensive but  some information on the websites is free.
Color Marketing Group
Mudpie Ltd. (fashion)
OPR News (fashion)
Pantone (color)
Springwise.com (new business ideas)
The Color Association of the United States
Trend Curve (color and designs)
Trend Pulse (home décor)

Product Newsletters
Subscribe to free e-newsletters for latest press releases & download product e-catalogs.
Gifts & Dec (free Product Wire, Playthings Extra, Direct from Market)
Furniture Today
Home Accents Today
Home Textiles Today
Kids Today

Consumer Publications
Better Homes and Gardens
Elle Décor
Good Housekeeping
Redbook
Southern Living
Woman's Day

Trade Publications
Art & Design Licensing Source Book (licensor art)
Art Buyer (licensor art)
Casual Living (furniture)
Florists' Review (also publishes yearly Christmas trends issue)
Gift and Decorative Accessories
Giftbeat
Giftware News
Greetings etc.
Home Accents Today
Smart Retailer (was Country Business)
Stationery Trends
Total Art Licensing (licensor art)

Trade & Licensing Shows
Atlanta International Gift & Home Furnishings Market
Craft & Hobby Association
International Licensing Expo (brand and art licensing)
International Quilt Market
Surtex (art licensing)
National Stationery Show

Linkedin.com (professional social networking)
Below are a few groups (Q & A discussions including trends) but there are many more.
• Art of Licensing
• Future Trends (products)
• Greeting Card, Stationery & Gift Industry Gurus

Related article:
"Art Licensing Trend Questions Answered"

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