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Art Licensing by artist Joan Beiriger: I'm happy to share art licensing info but please
give me credit and link to my blog when using it on your site. Thanks.

Sunday, November 6, 2011

Creative Process of Extremely Successful Licensed Artists

Have you ever wondered why the art of successful licensed artists is so popular? Popularity is not only the uniqueness and the theme of the art but the emotion it emits. Art licensing agents recommend that artists paint what they love so that the emotion shines through. Of course, the trick in licensing art is to not only paint what you love but paint themes that resonate with consumers. And to do so means observing and researching the subjects and colors that appeal to consumers.

Also part of the process to being successful in licensing art is to create a bond between the artist and licensing partners (manufacturers and retailers) and the consumer. Having artist signings, blogs, and doing videos help to market art and create relationships.

Below are links to videos of five extremely successful artists (Susan Lordi, Jim Shore, Susan Winget, Mary Engelbreit, and April Cornell). The videos describe their inspiration and/or demonstrate their creative process of either their two or three-dimensional art. Watching these videos is not only interesting but educational.

For instance, surface designer April Cornell uses the colors found in nature to create patterns for fabrics. Susan Winget and her team of illustrators have created a process to produce a large body of outstanding art for products that consumers are clamoring for. Susan Lordi of the amazingly successful Willow Tree line of inspirational figurines does extensive studying of her subjects and takes photos before she carves a new creation. Jim Shore's comprehensive knowledge of quilting and folk art and using it on his carvings has given him a signature style that is easily recognizable. And Mary Engelbreit is now adapting her storybook art to produce short animations.

video "Inside Susan's Studio
video "My Girls Willow Tree Figurine"
video "Willow Tree Journals"

video "Jim Shore Art Influences and Style"
video "Jim Shore Workshop"

video "Susan Winget: My Creative Process"

video "KETC | Living St. Louis | Mary Engelbreit"

video "April Cornell"

To learn more about successful licensors and view videos, read "Studios of Successful Art Licensors" and "Art Licensing Tip: Branding the Art & Artist by Marketing with Videos."

Comments are welcomed. Enter them in the below comment section.


  1. Thank you Joan! I'm sharing this on my Facebook Page, hope you don't mind.
    I especially enjoyed seeing Susan Winget's "team" (and her lovely studio).
    Lots of good 'behind the scenes' info!

  2. Great info Joan.
    Thanks for posting.

  3. OMG! Watching all the video links was a blast! I enjoy the diversity of what inspired each artist and their approach to the creative process. Thank you for putting this together for us.

  4. Once again a fantastic post, thank you , I really enjoyed it.