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Tuesday, November 16, 2010

Art Licensing Tip: Branding the Art & Artist by Marketing with Videos

Many branding experts believe that it is just as important for customers to get to know the person behind the brand (i.e. artist) as it is to recognize the product (i.e. art). That is why photos of artists like Thomas Kinkade, Mary Engelbreit, Marjolein Bastin, and many others appear on marketing materials and sometimes on products such as greeting cards. An excellent way to market and thus brand not only the art but the artist is by creating videos and placing them onto the popular online video site

Videos can be slide shows, a presentation of art, a demonstration by the artist, an interview of the artist, or a combination of all. For instance, view the video "The Magic of Flowers in Watercolour - With Janet Whittle" showcasing her as she paints, a slide show of the "Art of Donald Vann," and a painting demonstration on "Heavy Impasto Palette Knife Acrylic Painting Demo" by artist Gary Garrett.

Creating videos is simple. Many digital cameras, laptop computers, and cell phones are capable of making videos so that purchasing a video camera is no longer necessary. And, easy to use software such a iMovie, that comes with the Apple operating system, can be used to edit and spiffy-up the video with background music, voice overs, and title pages. The videos listed in the previous paragraph have probably been enhanced in iMovie or similar software.

Another way to gain brand recognition is to be interviewed by TV and e-show hosts as was metal sculpture artist Karen Rossi. View a series of 10 videos "Karen Rossi on Full Bloom Part 1" to see the entire broadcast. Or be showcased in presentations by manufacturers as was artist Paul Brent by "Tile Factory on Christmas in July Program with Paul Brent." Or even have art showcased on QVC as did artist Brenda Pinnick. Other examples of artists using videos to continually gain recognition of themselves and their art is a "Tour of Susan Winget's Art Studio" and "KETC / Living St. Louis / Mary Englebreit." Also, check out Tara Reeds "What's Your Art Licensing Story?" project, to see over 25 videos on how different artists started licensing their art and also to find out how to be included in the project.

Editorial: Not only are videos an excellent way to brand an artist but also a way to leave lasting memories of them. View a TV segment video on "30 minutes Bay Area" of the artist "Laurel Burch Story" who suffered from degenerative brittle bone disease and died in 2007. Also view an interview of artist Cheri Blum (died in 2003) by retailer Pier 1 Imports. Both of these artists were extremely successful in licensing their work and still being licensed. Perhaps in the video "The Legacy of Laurel Burch" expresses best that an artist needs to have a drive to continually create, should live life to the fullest, and never give up.

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