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Sunday, July 24, 2016

Art Licensing: Exceptional Marketing Outside-The-Box = National Coloring Book Day

Marketing is imperative in selling products to consumers. And, Dover Publications absolutely thought outside-the-box in promoting coloring books in the United States by getting permission last year from the U.S. Registrar to observe August 2 each year as National Coloring Book Day (NCBD). Companies, organizations and individuals besides Dover are endorsing National Coloring Book Day on August 2 by having parties, book signings, coloring contests, and other activities throughout the United States.

Coloring Parties
By searching the Internet, you can read a large number of articles mentioning upcoming events celebrating National Coloring Book Day this August 2. Adult coloring parties sponsored by various organizations, companies, and individuals will take place in libraries, community centers, bookstores, cafes, private homes, and other locations. Persons are invited to attend most of the events at no cost. For instance, on August 2, Thunder Bay Press is sponsoring and providing coloring books and colored pencils for the coloring day event at 12 bookstores across the country. To find other locations for NCBD parties throughout the U.S., view Dover's National Coloring Book Day website.

Artist Signings
Dover Publications is sponsoring meet-and-greet artists across the country where several artists will sign copies of their coloring books. Note: Other coloring book publishers are also probably having artist-signing events but I did not have the time to search the Internet.

Contests and Giveaways
Coloring contests and giveaways are also found on the Internet. For instance, publisher Leisure Arts is having a "National Coloring Book Giveaway" contest. Note: There are many other coloring contests and giveaways on the Internet.

Continuous marketing by hundreds of companies, organizations and individuals like the NCBD events help to keep the adult coloring book industry alive. And, offering free parties brings in more consumers wishing to purchase books as they discover the therapeutic value coloring has including the fun and sharing of their colored creations with others.

Related Articles:
• "Art Licensing: What's With the Adult Coloring Book Craze?"

• "Art Licensing: Update on Adult Coloring Craze"

Your comments are welcome. Click on the comments section (below) to write your comment. Note: Some people have a problem in leaving a comment. The most successful method is to comment as Name/URL (your name and website or blog with a "complete" URL address. For example:

Sunday, July 17, 2016

Art Licensing: Update on Adult Coloring Craze

Last year adult coloring books went viral because press releases in magazines, television, and the Internet promoted that it is very therapeutic to reduce stress by coloring pictures. Also, Dover Publications, who has been publishing adult coloring books since 1970, sponsored a National Coloring Book Day, that is officially observed now on August 2 each year. All the hype resulted in thousands of adult coloring books being published by numerous companies and the formation of coloring book clubs and parties. Read "What's With the Adult Coloring Book Craze?' for more information about the adult coloring book hype.

Coloring books are so popular that some companies include a coloring book with their products as an incentive to purchase the products. Many Internet sites offer coloring pages that can be downloaded at no cost. And, a pdf file of a 92 page coloring book “Enjoy the Simple things: A Holiday Coloring Book for kids 1 to 92” with art created by 70 artist members of the art licensing community, Art Licensing, can be downloaded at no cost.

 In 2015 when the adult coloring books suddenly became so popular, many people wondered if it was only a fad and would soon disappear. But, so far it is still going strong. Helping it to prosper is the evolution of adult coloring becoming more than just a therapeutic way of releasing stress. It is also becoming an integral part of creativity and the ability to customize and personalize products for gifts that is very popular with consumers. All sorts of paper products for gifts are available to color besides coloring books such as calendars, greeting cards, postcards, bookmarks, etc. Also are drawings on non-paper products made to be colored such as on tote bags, sweatshirts, t-shirts, caps, tumblers, jig-saw puzzles, signs, Christmas ornaments, boxes, pillows, stickers, etc

Maybe Adult Coloring will not only be a fad but also become a trend as more products become available!

Below is a resource list of manufacturers that license drawings suitable for coloring. Read "What's With the Adult Coloring Book Craze?' for an additional list of companies that license drawings for adult coloring books.

Darice (coloring books)

Evergreen Enterprises (ceramic travel cups)

Harvest House (coloring books)

Lang (coloring books, jig-saw puzzles,note cards, greeting cards, calendars, infuser tumblers)
Note: View the on-line catalog.

Leisure Arts (coloring books)

Peter Pauper Press (coloring books)

Primitives by Kathy (signs and pillows)

Sellers Publishing / RSVP (coloring books, cards, calendars)
Note: Thanks artist Peggy Jo Ackley for sharing this company :)

The Peel People (stickers to color for placement on all kinds of surfaces)

Wellspring (coloring books and paper products)

White Mountain Puzzles (jig-saw puzzles)

Your comments are welcome. Click on the comments section (below) to write your comment. Note: Some people have a problem in leaving a comment. The most successful method is to comment as Name/URL (your name and website or blog with a "complete" URL address. For example: