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Art Licensing by artist Joan Beiriger: I'm happy to share art licensing info but please
give me credit and link to my blog when using it on your site. Thanks.

Thursday, September 24, 2009

An Editorial on Color Trends

Google the words "color trends 2010" and over 3 millions links pop up. It seems that everyone and every industry has their own ideas on what the color trends for 2010 will be. So who's color tends should an artist follow? To tell you the truth I don't know but I can tell you what I do. I choose the top one or two sources in the industry that I am concentrating my design efforts. I check to see what colors are similar and use those for designing SOME new art. However, beware the colors predicted by the experts are not always accepted by manufacturers or consumers. For instance, several years ago bright red and chartreuse green were the "new" Christmas colors so artists rushed to use them. When licensees showed interest in the art, the artist was requested to alter the colors to the traditional darker red and green. Thus, I think it is better to design mostly in the color pallet that suits your art style and follow color trends sparingly.

But if you feel that using color trends is important in creating your art, read an interesting article on tracking your own trends titled Trend Spotting and Tracking - Chart Your Own by Jacqueline Gikow (Polymer Clay Polyzine, April 2002). And read articles by two top color trend forecasting organizations - Pantone Color Institute and Color Marketing Group.


  1. Hi Joan
    I like how you share your personal color experience. Being new to licensing addressing color trends is a tricky issue. Oddly enough I just talked about color on my blog too! Must be in the air.

  2. Thanks Karyn. For those interested in reading Karyn's perspective on colors check out her blog at:

  3. Just discovered your blog -- it's fantastic! Thanks for this resource!!