Wednesday, August 19, 2009
Product mockups in the art licensing industry are examples of what art looks like when placed on products (dishes, mugs, aprons, decorative flags, gift bags, clothing, etc.). The mockups can be art placed on actual products or can be created digitally with a computer.
Making mockups of your art takes time away from creating new art so that you may be reluctant to do them. But there are several reasons for making mockups. First, mockups are a great marketing tool because not all manufacturers have the vision to see your art on their products. Also your art will stand out from the competition when you have mockups and other artists don't. Second, it shows your professionalism in that you are willing to take the extra step. And third, if your art doesn't look stupendous/amazing/fantastic on the mockups maybe that art is wrong for that particular product or "gasp" it isn't good enough or suitable for licensing.