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Art Licensing by artist Joan Beiriger: I'm happy to share art licensing info but please
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Tuesday, October 11, 2011

Marketing: Manufacturers Use Facebook to Promote Products & Connect with Customers

Connecting with others via social media is all the rage especially on Facebook. Some manufacturers that license art are taking advantage in the popularity of social media by staying in touch with their customers (retailers and the consumers who purchase their products). They use Facebook to introduce products, talk about subjects of interest to their customers, announce giveaways and contests, and link to articles and special events. Retailers and consumers comment about the manufacturer product line and ask questions on where to purchase products or give suggestions on new themes and products. To learn more about why manufacturers are using social media, read "Business Connection - Social media markets integral part of business strategy."

The Lang Company "thinks out of the box" to entice people to their Facebook Page by periodically putting on Chat Events with their artists. Interested persons can log onto Lang's Page and ask questions of the artist during the event while the artist stays online to answer them. Artist Lisa Kaus did Lang's artist Chat Event last week. Last year, I had a chance to ask artist Susan Winget a couple of questions during her event. I found this type of online interaction very interesting and informative but somewhat slow in response time.

You do not have to sign-up with Facebook to view the posts on manufacturer pages. However, you do need to have an account if you wish to leave a comment or ask a question, and search for manufacturers that are on Facebook. Signing up with Facebook is free.

So why should artists look at manufacturer Facebook Pages?

The reason is to learn about new product introductions, find out the art themes that manufacturers think are on trend, and find out what is selling well at retail. The more information that artists learn about what art (themes, colors and styles) is popular with consumers, the easier it is to create art that is licensable. Below are links to some manufacturer Facebook pages. Note: Some manufacturers have very active pages while others do not.

C. R. Gibson Gifts (paper products and gifts)

Custom Decor, Inc. (decorative flags)

Demdaco (gifts)

Evergreen Enterprises, Inc. (home furnishings, home & garden décor products)

Leanin' Tree (greeting cards, and associated products)

Magnet Works, Ltd. (outdoor home décor products)

Merritt Tableware (melamine tabletop products)

The Lang Company (calendars, Christmas cards, stationery, books)

Any additional links to manufacturer Facebook pages or comments that you would like to share about this article would be greatly appreciated. Click on the comment section below.

1 comment:

  1. Another extremely worthwhile and informative article. Thanks so much, Joan!