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Monday, May 23, 2011

2010 Top 125 Global Licensors

Advanstar Communications just released their digital April 2011 edition of License! Global magazine. The annual Top 125 Global Licensors are listed in it - insert pages T1 to T30 (after page 42). I found it very disappointing that only a couple of art brands were listed. Artist Jim Shore sold $176 million art on product at retail, Suzy Zoo $150 M at retail and Thomas Kinkaid once again listed at $400M. I find it hard to believe that art revenue of other artists and art agencies dropped so much that they did not make the top 125 especially since the last one on the list is US Army at $30M. Although, last year the revenue for art licensors definitely dropped. Jim Shore dropped from $205M in 2009 to $176M in 2010 and Suzy Zoo from $235M in 2003* to $150M in 2010.   

Note: The $400M at retail listed for Thomas Kinkaid may not be accurate because his manufacturing operation that reproduces his art filed for Chapter 11 bankruptcy protection in June 2010. See Business and Criticism of business practices on Thomas Kinkade's page in Wikipedia.

* Suzy Zoo has not been listed on the top licensors list since 2003.

For previous years information on top art licensors, read "Tracking the Success of Top Art Licensors," and "2009 Top Art Licensors."

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