Sunday, November 6, 2011
Also part of the process to being successful in licensing art is to create a bond between the artist and licensing partners (manufacturers and retailers) and the consumer. Having artist signings, blogs, and doing videos help to market art and create relationships.
Below are links to videos of five extremely successful artists (Susan Lordi, Jim Shore, Susan Winget, Mary Engelbreit, and April Cornell). The videos describe their inspiration and/or demonstrate their creative process of either their two or three-dimensional art. Watching these videos is not only interesting but educational.
For instance, surface designer April Cornell uses the colors found in nature to create patterns for fabrics. Susan Winget and her team of illustrators have created a process to produce a large body of outstanding art for products that consumers are clamoring for. Susan Lordi of the amazingly successful Willow Tree line of inspirational figurines does extensive studying of her subjects and takes photos before she carves a new creation. Jim Shore's comprehensive knowledge of quilting and folk art and using it on his carvings has given him a signature style that is easily recognizable. And Mary Engelbreit is now adapting her storybook art to produce short animations.
video "Inside Susan's Studio
video "My Girls Willow Tree Figurine"
video "Willow Tree Journals"
video "Jim Shore Art Influences and Style"
video "Jim Shore Workshop"
video "Susan Winget: My Creative Process"
video "KETC | Living St. Louis | Mary Engelbreit"
video "April Cornell"
To learn more about successful licensors and view videos, read "Studios of Successful Art Licensors" and "Art Licensing Tip: Branding the Art & Artist by Marketing with Videos."
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