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Friday, December 11, 2015

Art Licensing: New Licensing/Selling Shows Emerging


The major way for artists* to connect with manufacturers that license** their art* has always been to exhibit at licensing** shows. But with the rising cost to exhibit at shows that are located in large convention centers (SURTEX, Licensing Expo International), many artists and designers can no longer afford it. Recently a new smaller show (Blueprint Surface Design & Print Show***) has emerged. It cost less for artists to exhibit because instead of using a large convention center it is located in an event center dedicated to smaller spaces. And, an innovative solution to lowering the cost for artists to show their work to art directors is the advent this year of Art Licensing Show .com website.

Note: Another new licensing show (Brand Licensing Select) has a different approach to connecting licensors, agents, and brands with retailers; make appointments before the show. It will be introduced in 2016; also in an event center.

Below is information about the well established shows - SURTEX, Licensing International Expo, and Print Source***; the new Internet Art Licensing Show.com.; and other new shows - Blueprint Surface Design & Print Show, and Brand Licensing Select.

* In this article, the word artists also encompass designers. And, the words art and design are used interchangeability.
** The exhibitors in the shows mentioned in this article may only sell their work, may only license, or do both.
*** The emphasis of this show is to sell designs outright but some exhibitors also license their work. 

• SURTEX
Held in May each year
Next Show: May 15-17 2016 - Jacob K. Javits Convention Center, New York, NY

The SURTEX licensing show is where where artists, art licensing agencies, designers and design studios exhibit their work to sell or license to manufacturers and retailers. The majority of attendees are manufacturers and retailers looking for art and design to place on their products.

• Licensing International Expo
Held in June each year
Next Show: June 21-13, 2016 - Mandalay Bay Convention Center, Las Vegas, NV

The Licensing International Expo show is where entertainment, character, fashion, art and corporate brand owners and agents exhibit their intellectual properties to give consumer goods manufacturers, licensees, and retailers the opportunity to license them. The majority of the exhibitors are entertainment and character licensors. Thus, the majority of attendees are not looking to license the intellectual properties in the other categories including art.

Licensing Expo recently announced that they are introducing a Matchmaking Service in 2016. It will help attendees and exhibitors set-up meetings in advance of the show. For more information, read the press release "Licensing Expo 2016 to Offer Matchmaking."

• Printsource
Held in January and August each year.
Next Show: January 12 - 13 2016 - Metropolitan Pavilion in New York, NY

The Printsource show exhibitors showcase designs for apparel, bed and bath, kitchen and tabletop, paper goods and stationery, wall coverings, etc. by international surface and textile design studios and agents. Most exhibitors sell designs outright but some also license their work as well.

•Art Licensing Show.com
ArtLicensingShow.com is a protected art portfolio hosting website for artists and agencies to privately show art to licensees any day or time. Art directors interested in licensing art can join at no cost. With one password, they can see examples of art shared with them by hundreds of artists. They can then ask any of the artists/agents for permission to view more of their art. For more information, read "ArtLicensingShow.com® - What is all the excitement about?"

• Blueprint Surface Design & Print Show
First held in May and December 2015
Next Show: May 12-16 2016 - Metropolitan Suite in New York, NY

Blueprint Surface Design & Print Show showcases designs for apparel, fabric, stationery, giftwrap, greeting cards, home, wallpaper, wall decor, bedding, toys, books, crafting, stickers, and scrapbook papers by International design studios and agents. Most exhibitors sell designs outright but some also license their work as well.

• Brand Licensing Select
First Show: September 27-29 2016 - Metropolitan West in New York, NY

Emerald Expositions (owner and operator of the SURTEX licensing show) is introducing a new type of licensing event for brands. The event is for licensors, agents, and brands to meet with key retailers. The Emerald Licensing team will make appointments with brands and retailers in advance of the event. To read about it, read the press release "New York licensing show dated for 2016" and to request additional information go to Brand Licensing Select.

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