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Art Licensing by artist Joan Beiriger: I'm happy to share art licensing info but please
give me credit and link to my blog when using it on your site. Thanks.

Sunday, March 23, 2014

Licensing Art to Rug and Mat Manufacturers

Most rug manufacturers use in-house designers or purchase designs outright. However, some do license art for their smaller size accent lines. Many that manufacturer d├ęcor flags also license art for doormats, and a few manufacturers license art for all the rugs and mats they produce.

Rugs can be made numerous ways but the ones that are produced for the mass market are either woven on looms or needle-punched on heavy fabric with various kinds of fiber (wool, cotton, silk, nylon, etc.). Rugs that are made with looms are limited in the number of colors that can be incorporated into the design depending on the coarseness of the fibers. The designs on needle-punched rugs are either made with colored fibers or printed by dye sublimation printers. The printing technology allows a larger variety of colors to be used than by using fibers.

Many rugs are handmade on looms and needle-punched in India, China, Persia, Turkey, Tibet, etc. There are also factories that use automated looms and machines to produce rugs such as Axminster Carpets in England, and Mohawk Industries in the United States. View "Axminster Carpet Manufacturing" and "Made in Dalton: Mohawk Industries" videos to see how they make their rugs.

Floor Mats (including door, bath, play, etc.) are usually made with fibers by the needle-punched method, or with vinyl, rubber and other materials. Designs are painted on the mats with a dye sublimation printer. To see how needle-punched mats are manufactured, view "Custom Mats Productions" video.

Check list on what to do before submitting art
1. Check out manufacturers website to see the art on their rugs and mats, submission guidelines, and contact information. If the site is password protected, search the internet for internet retail stores that show their products.

2. Make sure your art fits the manufacturer product line. Not only does the art need to have themes that will sell the manufacturer rugs and mats but the colors and art style needs to also work. For instance, if the manufacturer uses coarse colored fibers for their mats or rugs then the design needs to be very simple without using many colors to shade the images in the design. As an example, check out Jellybean Rugs website. The designs they license are simple and has very little or no shading.

If a dye sublimation printer produces the design on the rug or mat, more colors can be used. But, you probably are still limited to how many depending on the capability of the printer.

3. A horizontal format of the art is most often used for mats and accent rugs. So, make sure the images are in a horizontal format before submitting them to the manufacturer.

4. Not all manufacturer websites list submission guidelines. Contact the person in charge of licensing art for each manufacturer you wish to submit art. Ask how she/he wants art submitted (hard copies, jpg copies attached to an email, etc.). It also would be wise to find out the limitation on the number of colors that can be used and if they require you to submit a Pantone color palette of the colors used in the art. Note: Manufacturers that also produce flags use a printing process that can produce many colors so they do not limit the number of colors or require a Pantone color palette.

5. Make sure that you attach your contact information to each file you send for licensing consideration.

Manufacturers that License Art for Rugs and Mats
Below are links to manufacturers that license art for rugs and mats. Note: In some cases, I am not absolutely sure they license art and may instead buy the art. I did not have time to contact the companies but decided that they probably do license art when I recognized a variety of artists names  who do license their art.

Accent Rugs
Home Fire Rugs
Jellybean Rugs by Home Comfort Rugs
Park Designs
Peking Handicraft

Mats
Apache Mills
Custom Decor, Inc. (also a flag manufacturer)
Evergreen Enterprises (also a flag manufacturer)
Magnet Works (also a flag manufacturer)
Toland Home and Garden (also a flag manufacturer)

Your comments are welcome. Click on the comments section (below) to write your comment. Note: Some people have a problem in leaving a comment. The most successful method is to comment as Name/URL (your name and website or blog with a "complete" URL address).

14 comments:

  1. Great information and timely for my thought process. You always give me something new to think about and research. You are phenom!!

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  2. Thank you for these helpful insights of yet another industry which licenses art.

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  3. Hi Joan,
    Thank you for compiling this wonderful information and the list. :-)
    Tracy

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  4. Thank you for your wonderful posts!!!!

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  5. Thank you Joan for this timely article, where does one find information about Flag Manufacturer's and Licensing?

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  6. Kimberly, I have an article about the flag industry although it is an old article. It can be found by typing flag in the "Search This Blog" on the sidebar or using this link in your search engine: http://bit.ly/OXbEub

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    Replies
    1. Thank you Joan, and for posting an updated article today. Your hard work is very much appreciated!

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  7. Thank you so much, this information is very valuable for a newbie like myself!

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  8. Hey Joan!! Thanks for sharing wonderful article.

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  9. Nice information about rugs how they can manufacturer and designed, thanks for this lovely information and keep continue John.

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  10. On one of your blogs you wrote about the different ways to put the Copy Write symbol on a picture. They_were different key strokes and I cannot find it, can you help?

    I was reading about selling to Rug Manufacturers.

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    1. Unknown,
      I don't know if my article "Placing Copyright Notice on Art and Ways to Highlight it in Photoshop" is the one you are referring to but the key strokes needed for the copyright symbol is - hold down the option key and press the letter G. The article I mentioned can be found at the following site address - http://joanbeiriger.blogspot.com/2011/07/placing-copyright-notice-on-art-and.html
      Joan

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  11. Joan, this is great information! Thank you! I am also looking for rug/mat manufacturers that work with artists. That will produce in quantity for an artist. Do you by chance have resources for manufacturers to the trade?
    Thank you!

    Kim

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    Replies
    1. Sorry Kim but I don't have this kind of info. All you can do is try searching the Internet. Joan

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