Note: A GREAT introduction to the book is the video "Ronnie Walter, artist, writer and smart alec" on "Smart Creative Women with Monica lee". Ronnie discussed such things as there is no cookbook method to licensing art, how people now shop and its impact on art licensing, and how you need to create art by thinking about the product before creating the art.
The video and book are a MUST view/ read for those new to art licensing. And, even seasoned licensed artists will get some important reminders and may even some new information about the industry.
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