Mugs are NOT usually the major product that product converters sell to retailers. It is part of their product lines and many times these companies want to license art to go on multiple products. Thus, an artist needs to create art that is suitable for many of the products the company sells. And that means before submitting art, the artist should do her/his homework and look at the company website to see the type of products and make sure the art fits. For instance, Lang company sells calendars, cards, stationery, jigsaw puzzles, tote bags, flags, melamine dinnerware beside mugs. Therefore, when submitting art for licensing consideration it may help in getting a contract if the art is already formatted to approximately fit the product shapes the company sells. So for Lang, an artist should submit a tearsheet with a collection of art that is formatted vertically and horizontally & various icons and borders.
Different processes are used to place art on a mug depending on its shape. The following links show two methods.
• Straight sided mugs: "Art Print on Mug"
• Curved sided mugs and products: "Transfer Printing Process on Promotional Mugs"
1. fits their product lines. If they are selling mugs with only slogans or inspirational words and messages, then they probably are not interested in licensing art with iconic images. Or if they are using only graphic styled art on their products they probably are not interested in licensing realistic fine art images.
2. is formatted horizontally. The company usually wants art twice the size of the mug. Thus, a 4 inch high mug with a circumference of 12 inches and art placed on only 9 inches of the circumference should be 8 by 18 inches.
3. has different themes than what they already have. But be aware of the type of themes they carry. For instance, if all they carry is Christmas art on mugs they probably will not license everyday themes.
Companies that License Art for Mugs:
• Burton + Burton
• C.R. Gibson
• Evergreen / Cypress Home
• Leanin' Tree
• Mug World Inc. (Manufacturer of mugs and coasters. Contact them to see IF they still license art)
I welcome any comments and additions to the mug company list. Please click on the comments section (below) to write your comment.