Friday, August 6, 2010
The ultimate goal of manufacturers is to sell products. Manufacturers are willing to license art to enhance their products so that consumers will purchase them. Thus, artists need to work hard at understanding what kind of art will entice consumers and realize that not all art sells products. Artists new to licensing often create art first and then search for products to put the art on. This method is not always successful. Instead the artist should think about the product first and create art for the product. For another perceptive on creating art for products, read art agent Jim Marcotte of Two Town Studios article "What is it?"
Hint: Check out all of Jim's blog articles. His quirky and amusing comments are full of interesting and helpful information about the art licensing industry.
All the hard work can pay off though; not only financially but having the satisfaction in seeing your art on products. Read the following blog articles of artists that attended the summer 2010 Atlanta Show and see how pleased they were when they saw their wonderful art on products in the AtlantaMart showrooms.
Terri Conrad - "A new Cottage Chic day by Terri Conrad Designs® for Creative Co-Op"
Phyllis Dobbs - "Hot'lanta - trip to the Atlanta Gift Market"
Carol Eldridge - "Atlanta Follow Up"
BJ Lantz - "Atlanta Gift Show * July 2010"
Jane Mayday - "Atlanta Gift Show"
Joyce Shelton - "Atlanta Market"
Sue Zipkin - "Adventures in Atlanta"
The above artists have worked very hard for years in order to successfully license their art. Now that they have finally made it, do you think they are going to rest on their laurels? Nope! They know better and most likely they will work harder than ever. But as artist Andy Mathis points out in his comment to this article, if you are passionate about your art it is NOT a chore!
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