Two years ago I posted " Art Licensing: Marketing Art Outside-the-box " where I discussed why an artist needs to market her/hi...

Corresponding via Email is the number one method in contacting persons in the art licensing industry. And, if those Emails end up in the r...

Most people are aware of Garfield the cat comic strip character created by Jim Davis and that it is wildly popular and continuously earns...

In the past, a tag line and / or logo was what identified a brand. But, in recent years many brands also use a person or character to buil...

A major key to license art is to get your art out into the world so that clients and consumers are aware of it. And, ways to gain visibility...

A good way to capture attention is to place a short slideshow of your best work on your website, blog, iPad, smart phone or even e-mails. A ...

This must read article by marketing expert Linda Mariano discusses why each person is a brand and lists ten key points necessary to market a...

Artists have heard and probably use the staid-and-true methods of marketing their art to gain visibility such as displaying their art on t...

The new reality TV series " Fashion Star " that is searching for the next great fashion brand illustrates many of the same aspects...

I find it VERY helpful to belong to linkedin groups! Members share a lot of information and resources that I may not discover on my own. For...

Have you ever wondered why the art of successful licensed artists is so popular? Popularity is not only the uniqueness and the theme of the ...

Connecting with others via social media is all the rage especially on Facebook. Some manufacturers that license art are taking advantage in ...

You may or may not know what QR (quick response) codes are but the use of them to market, sell products, and manage companies are gaining mo...

In this technology age, computers and the internet is indispensable in running any business. That is especially true in art licensing. Manuf...

Exhibiting at trade shows are an excellent way to market art for licensing. This article discusses the preparation needed to exhibit at show...