tag:blogger.com,1999:blog-2668465913284912052.post2921052992499747388..comments2023-11-19T02:17:12.690-08:00Comments on Joan Beiriger's Blog: Art Licensing Royalty RatesJoan Beirigerhttp://www.blogger.com/profile/09354137719721177494noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-2668465913284912052.post-44365790865338674682017-01-13T22:14:17.159-08:002017-01-13T22:14:17.159-08:00Very interesting and informative blog and about th...Very interesting and informative blog and about the smart shopper app and I must appreciate your work well done keep it up.<br /><a href="http://www.smart-shopper.info/" rel="nofollow">smart shopper app</a>umerhttps://www.blogger.com/profile/01489651040898685109noreply@blogger.comtag:blogger.com,1999:blog-2668465913284912052.post-13288528337878908502011-07-04T18:40:12.626-07:002011-07-04T18:40:12.626-07:00Joan,
You always seem to answer the questions that...Joan,<br />You always seem to answer the questions that on artists' minds. Thank you for your dedication and sharing.<br /><br />Linda Warner Constantino<br />President,Lindadona BotanicaLinda Warner Constantinohttps://www.blogger.com/profile/03691243066321699836noreply@blogger.comtag:blogger.com,1999:blog-2668465913284912052.post-4864559086411055562011-07-04T05:17:22.721-07:002011-07-04T05:17:22.721-07:00wow. Thank you for a succinct overview of a comple...wow. Thank you for a succinct overview of a complex issue. Joan, you are such an inspiration! I propose you collect all Blog articles and create an e-book or hardcopy Amazon book for artists --sure to be a hit!<br /><br />Very sincerely,<br />Mary Serantoni<br />ASMP, PPA<br />SERANTONI DesignsMary Serantonihttp://www.serantonidesigns.blogspot.comnoreply@blogger.comtag:blogger.com,1999:blog-2668465913284912052.post-39346992279309843262011-07-03T08:21:26.437-07:002011-07-03T08:21:26.437-07:00This is an excellent article, Joan, and I hope it ...This is an excellent article, Joan, and I hope it receives wide distribution. Most write-up's I've come across over the years which lay out royalty percentages tend to be focused more towards brands, films and characters, and not toward art licensing.<br /><br />In my experience, the print industry pays 10%, home decor pays 6%-7%, cards and giftware 5%, and mass-market anything, pays 2-1/2% to 3%.<br /><br />What can make the difference financially is whether you receive an up-front non-refundable advance against royalties. In some industries, advances can be considerable - not as high as the guarantees you can receive when licensing major brands, but still very nice to have up-front as opposed to waiting 13 or 16 months to see what royalties result from sales.<br /><br />Increasingly, companies are begging off paying any advances at all, complaining that they can't do it anymore because of the recession and how it has affected retail sales. I think in some cases this is genuine, but in others it's just a way for a company not to have to pay anything up-front.<br /><br />Volume of sales generated is another very important factor. I have no problem doing licenses for paper products like cards or gift bags for the dollar chains at 2-1/2% with no advance, knowing that the volume of units sold will be so very large that the eventual royalty payment will be significant. On deals like that, I'll often know in advance exactly what quantities are being ordered, and just what the royalty will be.<br /><br />Volume of sales in other industries are also important. In the current print and wall decor climate, even though you might be in a 10% royalty situation, sales might not amount to much and royalties might be minimal. Plus, many print companies nowadays don't actually print anything, and instead sell the use of the art (essentially a sub-license) to a major distributor/framer, and what they receive (in my view, essentially a royalty itself) then constitutes their adjusted gross income against which they figure your 10% royalty. <br /><br />It can get complicated, and royalties vary widely between different industries, and even better different companies within those industries. <br /><br />It all makes the game of art licensing ever more complicated, and ever more interesting!Lance Klasshttp://www.art-licensing.biznoreply@blogger.comtag:blogger.com,1999:blog-2668465913284912052.post-10430695783848568782011-06-29T12:33:17.630-07:002011-06-29T12:33:17.630-07:00I wish artists would ask for 10%. With most produc...I wish artists would ask for 10%. With most products, it's the artwork that sells the product.<br /><br /> No one every holds up a greeting card and says how nice the paper is. (They are more likely to comment if the paper isn't so nice). <br /><br />I have always felt that the artwork is worth 10%, at the very least.Andy Mathishttps://www.blogger.com/profile/10111869432073546594noreply@blogger.comtag:blogger.com,1999:blog-2668465913284912052.post-62532200927324879642011-06-29T07:30:52.628-07:002011-06-29T07:30:52.628-07:00Thanks, as always, for the great info!Thanks, as always, for the great info!Mary Bethhttp://www.marybethcryan.comnoreply@blogger.comtag:blogger.com,1999:blog-2668465913284912052.post-17032967181837684422011-06-28T23:11:25.567-07:002011-06-28T23:11:25.567-07:00Thanks for sharing the actual numbers...but I agre...Thanks for sharing the actual numbers...but I agree there are so many different factors to consider in a deal. You have to step back and look at the whole picture, not just the numbers.lindahttp://www.tortagialla.comnoreply@blogger.com