This is a great show to walk for artists, cartoonists, and illustrators that are considering exhibiting and/or want to learn more about licensing. Attendance is free, even for artists, and it has an astounding 26 licensing conference sessions for the reasonable price of $169 for all 26. Although only one conference is specifically tailored for art licensing, the information in the others also applies. For more information about the conferences, go to "LIMA Licensing University".
This year the Art & Design section of the show has been moved to a more visible location, has a resource section manned by art licensing consultant J'net Smith, and has several demonstrations to attract licensees.
Read the following press release for more information.
The annual event will showcase a wide breadth of art and design properties available for licensed consumer product opportunities.
LOS ANGELES (May 20, 2014) – Artists and creatives from around the world will come together June 17-19 to display the next big thing in art-related intellectual property at Licensing Expo 2014. The annual trade fair connects retailers, manufacturers, brand owners and agents in one convenient location. Taking place at the Mandalay Bay Convention Center in Las Vegas, Nev., the event offers multiple resources for licensors and licensees to find “what’s next” for consumer products.
Retailers, licensees and manufacturers will visit this area of the show floor to shop for new art, graphics and characters to put on their products including housewares, stationery, apparel and gifts. These products will stock shelves in stores worldwide over the next 12-24 months.
“Licensing Expo is the perfect show for the licensed artist looking to take their brand to the next level,” says Khristian A. Howell, creative director, Khristian A. Howell Color + Pattern + Space. “This show allows us to meet potential licensees who have a bigger view of brand partnerships and are ready to drive volume. This makes it a very exciting show for emerging brands.”
This year’s Licensing Expo Art & Design zone will provide several varied resources for artists, attendees, licensors and licensees that enhance the art and design offerings.
The new Art & Design Resource Center will give attendees a convenient location on the show floor to meet and receive matchmaking services. J’net Smith from All Art Licensing will host the Resource Center and report on deals and events, assist attendees in navigation of the art area and provide invaluable connections for licensees, manufacturers and agents seeking to license brands from Art & Design zone exhibitors. Marc Garabedian from Art Moose will interview exhibitors and stream live video footage of the exhibiting artist’s work.
For new brands, the New Artists Launchpad, also housed within the Expo’s Art & Design zone, will highlight a contemporary, cross-over collection of curated exhibitors such as Knotty Tree Press, Museum of Pop Culture, Lily Lemon Blossom, Pop the Balloon, Robu Roku, Josephine Kimberling and Story Posters. The New Artists Launchpad is a one-time exhibitor opportunity for new brands, which are showcasing original and innovative IP.
Other activations include a live painting demonstration by Robert Holton from Drizzle Studios who will create an original work on-site, and performance art demonstration from Stephen Fishwick, represented by Get Down Art. Fishwick will paint live to music several times daily throughout the three-day event.
For more information and to register for free, visit www.licensingexpo.com. For more Licensing Expo news, visit www.licensingexpo.com or follow on Twitter (@licensingexpo), on Facebook or via Linked In.
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